Levi’s® 501XX® 1944 – RIGID (Deadstock US Made Cone Mills Denim)

• 12oz Cone Mills Red Selvedge denim (14oz after wash)

 

• Two back pockets with concealed rivets

 

• Big “E” single-sided red Tab

 

• “Two Horse” leather patch

 

• Printed Arcuate

 

• Pocket bag material varied during wartime

 

• Unbranded rivets

 

• “Laurel Leaf” unbranded buttons

 

• 100% Cotton

 

• Made in the USA

 

• Non-sanforized (shrink to fit)

Everything changed during World War II. The United States government informed all clothing manufacturers that they had to remove a certain amount of metal, fabric and thread from their garments in order to conserve the raw materials for the war effort. Levi Strauss & Co. did what it could to abide by the rules. Off came the watch pocket rivets, the crotch rivet and the cinch, along with its two rivets (which eliminated both fabric and metal.) Buttons became standard issue during the war and featured a laurel leaf design. Sometimes the buttons were branded; sometimes the waistband had the laurel leaf and the fly buttons were plain. The only explanation is that delivery of sundries was hit-and-miss during the war years, and the brand sometimes had to use what it had on hand. There was one rationing rule that was a little harder to bear: the order to remove the Arcuate Stitching Design from the back pockets because it was considered decorative and didn’t have a function. Well, LS&Co. thought it did: it was one of the prime identifiers of classic 501® Jeans. Rather than lose this important design, LS&Co. worked out a system to print the Arcuate Stitching Design on every pair of 501® Jeans that came out of the factory. The paint eventually washed off, but having that stitching visible when buying the jeans was the important thing.

On December 31st 2017 Cone Mills White Oak Plant closed its doors for the last time spelling the end of an era for US denim and in particular US denim for Levi’s®. Cone Mills has supplied Levi’s® since 1915 when a handshake agreement made them exclusive suppliers of XX denim for their 501’s®. Levi’s® Vintage Clothing has now used up all remaining stock of Cone Mills denim so are now using Japanese denim. They have also moved production from the US to Turkey (where a lot of regular Levi’s® range is already made). There will be no more US-made US denim Levis anytime soon if ever. These jeans we offer really are the last of an icon, when they are gone they are gone.